Atlantis Dubai’s renowned Atlas Project is making a significant impact on environmental, social, and governance (ESG) initiatives. The resort’s dedication to sustainability has resulted in remarkable achievements in wildlife conservation, waste reduction, renewable energy, and community engagement. Atlantis Dubai invested $500,000 in green initiatives, making significant progress in waste and emission reduction targets. This article delves into the key accomplishments of the Atlantis Atlas Project, highlighting the resort’s dedication to responsible and sustainable operations.
Atlantis Dubai Sustainability Initiatives
The Atlantis Atlas Project aims to drive long-term sustainability efforts throughout the entire resort. The implementation of Winnow AI technology has reduced buffet food waste by 40% in the past year. This reduction has minimized waste sent to landfills and highlights Atlantis Dubai’s commitment to sustainable dining practices.
Another noteworthy achievement is the establishment of an on-site water filtration and bottling facility. Atlantis Dubai replaced 2,020,908 plastic water bottles with filtered drinking water in reusable glassware since July 2022. The resort is actively working towards eliminating all single-use plastic water bottles by the end of 2023, aligning with the Dubai Can initiative.
Additionally, Atlantis, The Palm has installed 2,178 solar panels, generating 720,445kWh of renewable electricity within a span of five months. Atlantis Dubai’s green energy initiative has reduced 310 tonnes of CO2 emissions, demonstrating their commitment to combat climate change.
Conservation and Education Efforts
The Atlantis Atlas Project focuses on four key groups of wildlife: sharks, rays, dolphins, and corals. To promote conservation and education, Dolphin Bay within Atlantis Aquaventure has introduced three new no-contact programs: dolphin kayak, dolphin paddle, and dolphin sunrise. These programs enable guests to observe and engage in daily dolphin training sessions, fostering a deeper understanding of marine life.
To support UAE-based conservation and sustainability projects, Atlantis Dubai donates $1 to an investment fund for every marine animal experience participated in by a guest. During 2022-23, Atlantis Dubai contributed $120,000 to fund nine projects, including research on coral, endangered species, and shark populations. The fund has now increased by 17.5% to $140,000 for 2023-24, reflecting Atlantis Dubai’s commitment to expanding its support for marine conservation initiatives.
Corporate Social Responsibility Initiatives
The Atlantis Atlas Project’s CSR program has witnessed substantial growth over the last 12 months, demonstrating the resort’s dedication to making a positive impact on the local community. Initiatives include donating 4,102kg of food and 21,941kg of linen/towels to the Stray Dogs Centre in Umm Al Quwain. Additionally, Atlantis Dubai has provided 8,450 meals to the Tarahum Charity Foundation, a humanitarian aid organization in the region.
Furthermore, Atlantis Aquaventure has become the first waterpark in the Middle East to earn the IBCCES Certified Autism Center designation. This recognition highlights the resort’s commitment to inclusivity and providing exceptional experiences for guests with autism.
Atlantis Dubai’s Vision for the Future
Atlantis Dubai, under the leadership of Kelly Timmins and Tim Kelly, remains dedicated to integrating sustainability into the core of its operations. The resort is committed to scaling up sustainability initiatives and aims to become a leading advocate for responsible and sustainable tourism in the Middle East. Tim Kelly expressed pride in the remarkable achievements of the second year of the Atlantis Atlas Project, attributing the success to the collective efforts of the resort’s committed colleagues. The emphasis lies on establishing a lasting legacy of environmental stewardship.
Conclusion
Atlantis Dubai sustainability initiatives has made significant strides in promoting sustainable practices and responsible tourism. Through investments in green initiatives, waste reduction, renewable energy, wildlife conservation, and community engagement, the resort has showcased its commitment to creating a positive impact on the environment and society. Atlantis Dubai strives to be a leading sustainability advocate in the Middle East, fostering an enduring environmental legacy.