In a major step toward advancing digital transformation in the UAE, du, the country’s leading telecom and digital services provider, has unveiled its newly revamped Business-to-Business (B2B) portfolio. The launch marks a significant expansion of the company’s services, which now extend far beyond traditional telecom offerings.
The enhanced du B2B portfolio introduces two new sub-brands—‘du Tech’ and ‘du Infra’—alongside its existing ‘du Business’ unit. Together, these brands are set to redefine how businesses across the UAE access and utilize digital tools and solutions.
du Business: The Core of Connectivity
At the heart of du’s strategy is ‘du Business,’ which continues to deliver top-tier connectivity through 5G and fibre networks. This sub-brand provides enterprises with superior internet solutions that improve operational efficiency and enhance productivity. As the demand for faster and more reliable internet grows, ‘du Business’ ensures companies can stay competitive in an increasingly digital marketplace.
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du Tech: Innovative ICT Solutions for UAE Businesses
To drive innovation, du has launched ‘du Tech,’ a new sub-brand dedicated to providing advanced Information and Communication Technology (ICT) services. These include cloud computing, cybersecurity, artificial intelligence (AI), the Internet of Things (IoT), and blockchain technology. With these offerings, du B2B portfolio enables businesses to transform their operations, improve customer engagement, and stay ahead of technological trends.
‘du Tech’ is expected to play a pivotal role across several sectors, including government, large enterprises, and SMEs. By offering tailored ICT solutions, du aims to support businesses in their journey towards digital transformation.
du Infra: Robust Infrastructure for Seamless Operations
In parallel, ‘du Infra’ focuses on building secure, resilient infrastructure that supports business continuity and data security. This sub-brand guarantees smooth and uninterrupted data flow, ensuring that enterprises and government entities can operate efficiently and confidently in today’s fast-paced digital landscape.
A Bold Vision for the Future
Commenting on the revamped du B2B portfolio, Fahad Al Hassawi, CEO of du, stated, “We are not just a connectivity provider anymore; we are a digital services enabler.” With this shift, du is positioning itself as a leader in the UAE’s digital transformation efforts.
The company’s commitment to innovation and its forward-thinking approach are creating ecosystems that empower businesses to shape their digital futures. As a result, organisations across the country will be able to leverage du’s enhanced B2B portfolio to drive their success in the new digital economy.
With the launch of its revamped du B2B portfolio, du is taking significant steps toward becoming a comprehensive digital services enabler. By focusing on connectivity, ICT solutions, and robust infrastructure, du is poised to lead the way in the UAE’s digital transformation, helping businesses thrive in a rapidly evolving technological landscape.