Dubai-based electronics brand Endefo, a subsidiary of the Ashtel Group of Companies, has unveiled its ambitious plan to invest Rs 200 crore in the Indian wearable technology market by the end of 2024. The company aims to capture a 10% market share within three years, with a focus on six premium verticals, including sound bars, portable speakers, TWS (true wireless stereo), boomboxes, smartwatches, and party speakers. Endefo’s products will be available through various channels, including retail outlets, Amazon, and the brand’s own e-commerce platform.
Made in India
Endefo’s CEO, Aneef Tas, emphasized the brand’s commitment to India’s Atmanirbhar mission, stating that all their products will be manufactured in India. The company has already established a significant market presence in the southern region and now aims to expand its reach to states in North and West India.
Endefo’s Expansion Plans and Objectives
The investment of Rs 200 crore will primarily be allocated towards expansion initiatives, sound technology advancements, the launch of new verticals and products, and marketing efforts. By making this substantial investment, Endefo aims to tap into the immense potential of the Indian consumer tech segment and contribute to the nation’s vision of self-reliance.
Witnessing the immense potential that the Indian market holds in the consumer tech segment, Endefo proudly unveils a momentous investment that stands as one of our largest in India. Our unwavering belief in India’s visionary Atmanirbhar mission fuels our commitment to embracing the unstoppable momentum of a self-reliant India
Aneef Tas, CEO of Endefo
Endefo’s announcement of a Rs 200 crore investment in the Indian wearable technology market underscores its ambitious plans for expansion. With a wide range of premium products and a focus on the Atmanirbhar mission, Endefo aims to establish a significant market presence nationwide. As the company continues its growth trajectory, consumers can expect innovative, high-quality wearable technology solutions made in India from Endefo.
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